DanyelleLeafty And it's 9pm EST. Welcome to #mglitchat!
We'll be discussing middle grade branding tonight. -7:00 PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty Very excited to see what everyone
has experienced #mglitchat -7:01 PM Jan 10th, 2013
ilanawaters @DanyelleLeafty I just think of all those poor,
scarred middle-graders. *sob* So sad! #mglitchat -7:01 PM Jan 10th, 2013
DanyelleLeafty PS: no middle graders were hurt during this
process. :p @ilanawaters #mglitchat -7:01 PM Jan 10th, 2013
matt_janacone What we chattin' about tonight? #mglitchat
-7:02 PM Jan 10th, 2013
Bec_AS @ilanawaters Love your humor. Wait- that was humor,
right? #MGLitChat -7:02 PM Jan 10th, 2013
AnshaKotyk @matt_janacone branding. not the cattle kind
#mglitchat -7:02 PM Jan 10th, 2013
DanyelleLeafty @matt_janacone branding in middle grade. :)
#mglitchat -7:02 PM Jan 10th, 2013
KDuBayGillis Hi everyone! This topic makes me think of what
my "brand" was in middle school. (Esprit) #mglitchat -7:02 PM Jan
10th, 2013
rachelnseigel @KDuBayGillis What was your brand in middle
school? #mglitchat -7:02 PM Jan 10th, 2013
DanyelleLeafty So far as branding goes, how do you know
you're holding a middle grade book--or *whispers* if you're not? #mglitchat
-7:02 PM Jan 10th, 2013
theakpal @ilanawaters Well, if they didn't act like animals,
it wouldn't be necessary to treat them that way #mglitchat -7:02 PM Jan 10th,
2013
KDuBayGillis Which is less violent than branding of middle
grade writers @DanyelleLeafty #mglitchat -7:03 PM Jan 10th, 2013
AnshaKotyk @KDuBayGillis mine was *mommy made* sigh...
#mglitchat -7:03 PM Jan 10th, 2013
Bec_AS Middle schoolers are VERY brand conscience, so it
makes sense... #MGLitChat -7:03 PM Jan 10th, 2013
RosanneParry #mglitchat So perhaps we should start w/ a
definition of branding in this context. -7:03 PM Jan 10th, 2013
matt_janacone @DanyelleLeafty ah! How about the Carl Hiaasen
brand? #mglitchat -7:03 PM Jan 10th, 2013
ilanawaters LOL! RT @DanyelleLeafty: PS: no middle graders
were hurt during this process. :p @ilanawaters #mglitchat -7:03 PM Jan 10th,
2013
KDuBayGillis @rachelnseigel Of MG books...I was all Narnia.
#mglitchat -7:03 PM Jan 10th, 2013
DanyelleLeafty @KDuBayGillis Very true! O:) #mglitchat -7:03
PM Jan 10th, 2013
PBWorkshop @ilanawaters Be careful what you suggest- there's
tats, piercing, now branding? What ever happened to bobby sox and ponytails?
#mglitchat -7:03 PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty I did some research on MG covers
by visiting B&N and you could tell just from that which were MG which were
YA #mglitchat -7:03 PM Jan 10th, 2013
matt_janacone How about the Carl Hiaasen brand? #mglitchat
-7:03 PM Jan 10th, 2013
DanyelleLeafty @matt_janacone Tell us about it. :)
#mglitchat -7:04 PM Jan 10th, 2013
ilanawaters @Bec_AS Of course! *begrudgingly lowers branding
iron* #mglitchat. Actually, I probably shouldn't joke about kids getting hurt.
Not funny. -7:04 PM Jan 10th, 2013
rachelnseigel @matt_janacone His books do have a certain
uniformity . #mglitchat -7:04 PM Jan 10th, 2013
PippaBayliss @ilanawaters It's ok. It's we authors that get
branded. No child is hurt in the process. We writers are the only casualties
#mglitchat -7:04 PM Jan 10th, 2013
kellybarnhill #mglitchat The notion of branding in mg lit
fills me with dread. It's one of those things that I feel like I should
understand, but don't. -7:04 PM Jan 10th, 2013
DanyelleLeafty @AnshaKotyk I agree. Even if they were in the
same section, there are some marked differences. #longlivebranding #mglitchat
-7:04 PM Jan 10th, 2013
rachelnseigel #Mglitchat we have a CDN author who has a
brand similar to Nora Roberts- his initials/logo are on all of his original
books. -7:04 PM Jan 10th, 2013
ClaireCaterer @AnshaKotyk That's true--not so many intense
people staring out from the cover in MG as in YA #mglitchat -7:05 PM Jan 10th,
2013
ilanawaters @PBWorkshop *Sigh* I guess they've gone the way
of the Edsel* #mglitchat -7:05 PM Jan 10th, 2013
matt_janacone Well, Hiaasen can certainly sell a mg novel
just by his name alone. #mglitchat -7:05 PM Jan 10th, 2013
rachelnseigel @KDuBayGillis Oh- I c. Book brand. Bit tired
2nite & slow. #mglitchat -7:05 PM Jan 10th, 2013
DanyelleLeafty @ClaireCaterer @AnshaKotyk Nor are there
quite so many dark colors or pretty dresses in MG. #mglitchat -7:05 PM Jan
10th, 2013
lisabrowndraws What do you guys mean by
"branding"? #mglitchat -7:06 PM Jan 10th, 2013
raeannparker @AnshaKotyk Was there a common theme that stood
out to you on the MG book covers? #mglitchat -7:06 PM Jan 10th, 2013
matt_janacone Hiaasen has an excellent track record with
books. #mglitchat -7:06 PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty and most are illustrated. with 2
kids on the cover... most often #mglitchat -7:06 PM Jan 10th, 2013
ClaireCaterer @DanyelleLeafty MG covers seem more action-
and plot-driven, too. #mglitchat -7:06 PM Jan 10th, 2013
ilanawaters @PippaBayliss Phew! #mglitchat Okay, I will
brand myself...FOR THE CHILDREN!! -7:06 PM Jan 10th, 2013
Bec_AS @AnshaKotyk Right! YA covers just look angsty!
#MGLitChat -7:06 PM Jan 10th, 2013
rachelnseigel @raeannparker When I think of
"brand" I think immediately of Wimpy Kid. Not sure why- but brain
took me there. #mglitchat -7:06 PM Jan 10th, 2013
matt_janacone @DanyelleLeafty His covers are brands, too.
Same style, design, color scheme. #mglitchat -7:07 PM Jan 10th, 2013
rachelnseigel @Bec_AS Windswept hair and girls in dresses!
;-) #MGLitChat -7:07 PM Jan 10th, 2013
DanyelleLeafty @ClaireCaterer Yes, definitely. The
characters are always doing something. I hadn't noticed this before, but
excellent point! #mglitchat -7:07 PM Jan 10th, 2013
AnshaKotyk @Bec_AS YA= angst MG=mystery? visually i mean
#MGLitChat -7:07 PM Jan 10th, 2013
PippaBayliss yeah, branding is giving our readers what they
expect and want from us - as long they like our first book. #mglitchat -7:07 PM
Jan 10th, 2013
Bec_AS @ClaireCaterer And maybe more often illustrated and
not photographs. #MGLitChat -7:07 PM Jan 10th, 2013
raeannparker @rachelnseigel I love the Wimpy Kid books. Read
the latest one today. Yes, great branding on the covers. #mglitchat -7:08 PM
Jan 10th, 2013
DanyelleLeafty @ilanawaters @PippaBayliss So long as it's
for the children. :p #mglitchat -7:08 PM Jan 10th, 2013
ClaireCaterer @rachelnseigel I'd say Wimpy K. is a
brand--instantly recognizable, consistent. You know when you're looking at a WK
book. #mglitchat -7:08 PM Jan 10th, 2013
matt_janacone The bad thing about branding is that a book
can be crap, but author will still sell. #mglitchat -7:08 PM Jan 10th, 2013
DanyelleLeafty RT @PippaBayliss: yeah, branding is giving
our readers what they expect and want from us - as long they like our first
book. #mglitchat -7:08 PM Jan 10th, 2013
rachelnseigel @raeannparker They r lots of fun. #mglitchat
-7:08 PM Jan 10th, 2013
KDuBayGillis So is there branding in terms of look/feel of
books and branding in terms of genre in MG? #mglitchat -7:08 PM Jan 10th, 2013
Bec_AS @AnshaKotyk YA=Brooding MG=hero's antics maybe
#MGLitChat -7:08 PM Jan 10th, 2013
rachelnseigel @ClaireCaterer exactly. Or Dork Diaries, and
the like. #mglitchat -7:08 PM Jan 10th, 2013
DanyelleLeafty @PippaBayliss Excellent point as to what
branding is for! #mglitchat -7:09 PM Jan 10th, 2013
ClaireCaterer @Bec_AS Agree--even the illustrated YA looks
more photographic. #mglitchat -7:09 PM Jan 10th, 2013
rachelnseigel #Mglitchat I think a great brand example is
"Candy Apple" from Scholastic or "Aladdin Mix" from Simon
& Schuster. -7:09 PM Jan 10th, 2013
LaurelSnyder But we aren't talking about branding as part of
the writing process, are we? #mglitchat -7:09 PM Jan 10th, 2013
PippaBayliss @matt_janacone ... but only once. Readers won't
buy cwap twice from the same author ;) #mglitchat -7:09 PM Jan 10th, 2013
matt_janacone Plus, all Hiaasen's mystery novels are set in
S. Fl. #mglitchat -7:09 PM Jan 10th, 2013
ClaireCaterer @rachelnseigel That really helps kids find the
books, I think. MGers love a good, long series. #mglitchat -7:09 PM Jan 10th,
2013
hughesedits4u RT @matt_janacone: The bad thing about
branding is that a book can be crap, but author will still sell. #mglitchat
-7:09 PM Jan 10th, 2013
rachelnseigel #mglitchat I get asked all of the time for
those girly books with the apple. -7:09 PM Jan 10th, 2013
theakpal 39 Clues is branded well, also. #mglitchat -7:09 PM
Jan 10th, 2013
DanyelleLeafty @KDuBayGillis In my unprofessional opinion, I
believe so. :) #mglitchat -7:09 PM Jan 10th, 2013
AnshaKotyk @LaurelSnyder We could. When you have a brand you
want to follow it when writing. setting teh proper expectation for your reader
#mglitchat -7:09 PM Jan 10th, 2013
KateMessner I have to confess - I can't stand the idea of
branding. I want to write lots of different kinds of good books. #mglitchat
-7:10 PM Jan 10th, 2013
KDuBayGillis I'm seeing that some feel that
"branding" is almost setting an expectation for an author in terms of
style? #mglitchat -7:10 PM Jan 10th, 2013
matt_janacone @PippaBayliss Not if the crap continues just
to make $$$! #mglitchat -7:10 PM Jan 10th, 2013
rachelnseigel @ClaireCaterer I agree! Even YA readers now
seem to crave the series. #mglitchat -7:10 PM Jan 10th, 2013
kurtisscaletta So branding is when you burn the imprint logo
into your flesh, right? Or did I do it wrong? #mglitchat -7:10 PM Jan 10th,
2013
ClaireCaterer @theakpal I was thinking of that too. Also,
Goosebumps (older series). #mglitchat -7:10 PM Jan 10th, 2013
mcal29 RT @matt_janacone: The bad thing about branding is
that a book can be crap, but author will still sell. #mglitchat -7:10 PM Jan
10th, 2013
ClaireCaterer Oooh, what about American Girl?! Talk about
branding! Books, dolls, stores! Oh my. #mglitchat -7:11 PM Jan 10th, 2013
KDuBayGillis Series are "brandable" but I don't
think it's good (or fair) to brand an MG author. #mglitchat -7:11 PM Jan 10th,
2013
Bec_AS Does it have to be a series to be branded?? Can an
author create a personal brand for stand-alones? #MGLitChat -7:11 PM Jan 10th,
2013
DanyelleLeafty @kurtisscaletta *grin* I wouldn't go so far
as to say you did it wrong . . . #mglitchat -7:11 PM Jan 10th, 2013
PippaBayliss @matt_janacone that's my point. It's not
enough. Kids won't 'buy' into the branding if they're disappointed. Pub's might
tho. #mglitchat -7:11 PM Jan 10th, 2013
matt_janacone Some celebities think they can write books and
get away with it b/c their brand name. #mglitchat -7:11 PM Jan 10th, 2013
KDuBayGillis @KateMessner You were going to be my example of
an author who delves into a lot of styles/genres, etc. I aspire to do this.
#mglitchat -7:11 PM Jan 10th, 2013
rachelnseigel @KateMessner That's fair. I see a brand not as
of an individual author, necessarily, but more a marketing tool of recognition.
#mglitchat -7:11 PM Jan 10th, 2013
brianwyzlic RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:11 PM Jan 10th, 2013
kurtisscaletta RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:12 PM Jan 10th, 2013
Bec_AS @KDuBayGillis I disagree- if you like what an author
writes, it stands to reason you would like other books. #MGLitChat -7:12 PM Jan
10th, 2013
DanyelleLeafty @rachelnseigel @KateMessner Yes. This, I
think, captures the essence of branding and why it matters (marketing-wise).
#mglitchat -7:12 PM Jan 10th, 2013
ClaireCaterer @Bec_AS I would think so. Maybe Louis
Sachar--kind of a humor brand, with Marvin Redpost & Sideways School.
#mglitchat -7:12 PM Jan 10th, 2013
kurtisscaletta I agree with @KateMessner. I've varied my
books and avoided falling into a niche. #mglitchat -7:12 PM Jan 10th, 2013
matt_janacone You have to wonder what some authors are doing
it for...love to write...or money! #mglitchat -7:13 PM Jan 10th, 2013
DanyelleLeafty @Bec_AS @KDuBayGillis I think it depends. For
me, that's true of some authors, but not of others. #mglitchat -7:13 PM Jan
10th, 2013
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this out. http://t.co/ZQnvB5zp #RT #fantasy #bookreview #mglitchat -7:13 PM Jan
10th, 2013
urvibpatel RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:13 PM Jan 10th, 2013
ClaireCaterer I think Rick Riordan also is a brand with more
than 1 series. #mglitchat -7:13 PM Jan 10th, 2013
kurtisscaletta When it came time to write my second book I
intentionally avoided sports. Wife said... (see next tweet) #mglitchat -7:13 PM
Jan 10th, 2013
PippaBayliss @KDuBayGillis Yeah, but do authors get a choice
if they want to pursue a career? Once readers love an MC/idea they want the
same #mglitchat -7:14 PM Jan 10th, 2013
matt_janacone I think greed can make some authors rush
through a book, only to put out pre-mature or bad books. #mglitchat -7:14 PM
Jan 10th, 2013
kurtisscaletta "You don't want to be writing a LaCrosse
book in five years and wonder, what in the hell am I doing." #mglitchat
#truestory -7:14 PM Jan 10th, 2013
KateMessner @kurtisscaletta I'm interested in too many
things to write JUST mysteries...or just girls' sports stories...or...JUST
anything. #mglitchat -7:14 PM Jan 10th, 2013
ilanawaters Word! RT @matt_janacone: The bad thing about
branding is that a book can be crap, but author will still sell. #mglitchat
-7:14 PM Jan 10th, 2013
kellybarnhill @KDuBayGillis Yet they do. I have listened to
people talk about my brand. I still have no idea what they're talking about.
#mglitchat. -7:14 PM Jan 10th, 2013
KDuBayGillis @Bec_AS I can think of some examples for me
personally where this doesn't necessarily hold, but it is a type of book
preference. #mglitchat -7:15 PM Jan 10th, 2013
ilanawaters @KateMessner I agree! It's hard if you want to
stretch yourself as an author. #mglitchat -7:15 PM Jan 10th, 2013
rachelnseigel @scout101 You were the one who started the
"Citizen Kid" brand at Kids Can. Were you there long enough to c it
make a difference? #Mglitchat -7:15 PM Jan 10th, 2013
DanyelleLeafty @kurtisscaletta Smart wife. O:) #mglitchat
-7:15 PM Jan 10th, 2013
AnshaKotyk @kellybarnhill @KDuBayGillis I think we use
'brand' as a form of selection. Sometimes it's by book, sometimes by author
#mglitchat -7:16 PM Jan 10th, 2013
PippaBayliss Does style get labelled 'brand'? maybe that's
it! #mglitchat -7:16 PM Jan 10th, 2013
KDuBayGillis @PippaBayliss I think @KateMessner might say
write a good story and it won't matter. (Right, Kate?) #mglitchat -7:16 PM Jan
10th, 2013
matt_janacone Hiaasen write to a nice beat/pace. #mglitchat
-7:16 PM Jan 10th, 2013
ClaireCaterer @kurtisscaletta Too funny! #mglitchat -7:16 PM
Jan 10th, 2013
kurtisscaletta @kellybarnhill @KDuBayGillis Doesn't have to
be a series, but you establish a visual and narrative standard. #mglitchat
-7:16 PM Jan 10th, 2013
rachelnseigel @PippaBayliss A brand tends to group books of
a similar style together- ie- Harlequin is synonymous with romance novels.
#mglitchat -7:16 PM Jan 10th, 2013
literaticat RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:16 PM Jan 10th, 2013
DanyelleLeafty @PippaBayliss I think that's definitely part
of it. #mglitchat -7:16 PM Jan 10th, 2013
matt_janacone Ideas for books come naturally. I don't think
you shuld try to manufacture them to turn out bad books. #mglitchat -7:17 PM
Jan 10th, 2013
katrinalantznov RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:17 PM Jan 10th, 2013
KDuBayGillis @kellybarnhill Wow, really? You might have a
"style" but to me that's different. JACK and VIOLET don't scream
brand to me. #mglitchat -7:17 PM Jan 10th, 2013
KateMessner @KDuBayGillis I hope if you're true to yourself
in your writing & you write the best book you can, that's the best
"brand" going. #mglitchat -7:17 PM Jan 10th, 2013
LaurelSnyder @KateMessner I feel the same, Kate. I know, in
theory, my books should be more alike. But I write the book that feels ready.
#mglitchat -7:17 PM Jan 10th, 2013
KateMilford @KateMessner Agreed. I definitely want to be
able to write varied tales. And hi, all! #mglitchat -7:18 PM Jan 10th, 2013
kellybarnhill A brand can be a particular aesthetic too, or
intellectual vigor. There are authors I read because their brand is Being
Awesome. #mglitchat -7:18 PM Jan 10th, 2013
ilanawaters @PippaBayliss I like the word "style"
much better than "brand." Makes you feel more like a human being.
#mglitchat -7:18 PM Jan 10th, 2013
ClaireCaterer @literaticat We're all echoing @KateMessner
(me too!). But are eds OK with that? Everyone talks about building your brand.
#mglitchat -7:18 PM Jan 10th, 2013
KDuBayGillis @kurtisscaletta @kellybarnhill But there's a
link there and that's what makes it a brand. By choice. #mglitchat -7:19 PM Jan
10th, 2013
rachelnseigel @KateMilford Hi Kate! But if you were asked to
contribute a book for a popular brand- apart from your regular stuff, would u?
#mglitchat -7:19 PM Jan 10th, 2013
rachelnseigel @KateMilford ie- if u were asked to do a 39
Clues book. #mglitchat -7:19 PM Jan 10th, 2013
literaticat @ClaireCaterer @KateMessner well... :-) I happen
to think your "brand" can be "really good books."
#mglitchat -7:19 PM Jan 10th, 2013
LaurelSnyder @ClaireCaterer But there are things that can be
done to unify your books, visually... or the timing of releases... #mglitchat
-7:19 PM Jan 10th, 2013
matt_janacone @KateMessner Yes, branding doesn't work for
prolific writers. I think it's good to be prolific. #mglitchat -7:20 PM Jan
10th, 2013
DanyelleLeafty I think the main function for branding isn't
to hedge authors in, but to help readers find books they will most likely
enjoy. #mglitchat -7:20 PM Jan 10th, 2013
KDuBayGillis @kellybarnhill Being Awesome is the brand we
should all strive for no matter what! #mglitchat -7:20 PM Jan 10th, 2013
PippaBayliss Ok, so how many of you have had your
editors/publishers want more of 'the same'? Or your readers? #mglitchat -7:20
PM Jan 10th, 2013
KateMessner @LaurelSnyder But WHY should they be alike? I'm
reading ANY WHICH WALL w/my kid now. SO different from BREADBOX & we love
that. #mglitchat -7:20 PM Jan 10th, 2013
KateMilford @ClaireCaterer I choose to think they're talking
about building a loyal readership rather than confining yourself to 1
style/path #mglitchat -7:20 PM Jan 10th, 2013
ClaireCaterer RT @literaticat: @ClaireCaterer @KateMessner
well... :-) I happen to think your "brand" can be "really good
books." #mglitchat -7:20 PM Jan 10th, 2013
theakpal @LaurelSnyder @ClaireCaterer Yes, this is more of
how branding works in my opinion. #mglitchat -7:20 PM Jan 10th, 2013
LaurelSnyder I also think an author can have multiple
brands. Like I often write Jewish picture books. But my novels are different
from that #mglitchat -7:20 PM Jan 10th, 2013
kurtisscaletta @KDuBayGillis @kellybarnhill I probably do
have a brand. Books have similar styles & themes. All in first person. Tall
tales. #mglitchat -7:20 PM Jan 10th, 2013
kellybarnhill For example, I can read all of Francis
Hardinge's books and they will be unique and wonderful - but I will still know
it's her. #mglitchat -7:20 PM Jan 10th, 2013
matt_janacone @KateMessner Carl Hiaasen is prolific in terms
of the different ages he writes mystery novels for. #mglitchat -7:20 PM Jan
10th, 2013
LaurelSnyder @DanyelleLeafty Put crassly, the purpose of
branding is to sell books. But yes, the other side of that is to help readers.
#mglitchat -7:21 PM Jan 10th, 2013
DanyelleLeafty @LaurelSnyder Yes. Branding is definitely on
the business side of writing/publishing. #mglitchat -7:21 PM Jan 10th, 2013
kurtisscaletta I think of brand as where the spines all look
good in a row. #mglitchat -7:21 PM Jan 10th, 2013
rachelnseigel @DanyelleLeafty @LaurelSnyder Yes- its'
definitely a marketing decision. #mglitchat -7:21 PM Jan 10th, 2013
LaurelSnyder @KateMessner Thank you! I guess I just mean
that it would make the selling simpler. I agree with you. #mglitchat -7:22 PM
Jan 10th, 2013
PippaBayliss Agreed - whether we like it or not! RT
@DanyelleLeafty Put crassly, the purpose of branding is to sell books.
#mglitchat -7:22 PM Jan 10th, 2013
theakpal Branding in the business world is associated with
TM and SM and the like. #mglitchat -7:22 PM Jan 10th, 2013
aecverost From a publicist's perspective, the author brand and
voice can be the brand, vs the books. #mglitchat -7:22 PM Jan 10th, 2013
KateMilford @rachelnseigel Trying to figure out how to
answer that. I can't say it has any appeal, off the top of my head. #mglitchat
-7:22 PM Jan 10th, 2013
PippaBayliss Smile! RT @kurtisscaletta: I think of brand as
where the spines all look good in a row. #mglitchat -7:22 PM Jan 10th, 2013
rachelnseigel @kurtisscaletta That works too. For a brand to
work, it has to be uniformly linked. #mglitchat -7:22 PM Jan 10th, 2013
matt_janacone I think James Patterson is a 'branded' author
with his mg novels, right? #mglitchat -7:22 PM Jan 10th, 2013
BarbaraSheridan RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:22 PM Jan 10th, 2013
kurtisscaletta That's enough for me tonight. Have to go
write. #mglitchat -7:22 PM Jan 10th, 2013
kellybarnhill @KateMessner @LaurelSnyder They don't.I think
it's more like how you can pick a Renoir from a lineup. Not sameness, unity.
#mglitchat -7:22 PM Jan 10th, 2013
DanyelleLeafty @kurtisscaletta Happy writing! #mglitchat
-7:23 PM Jan 10th, 2013
LaurelSnyder Plenty of authors had a hit after a string of
less successful books. What if someone tried to "brand" in this way
after book 1? #mglitchat -7:23 PM Jan 10th, 2013
DanyelleLeafty RT @aecverost: From a publicist's
perspective, the author brand and voice can be the brand, vs the books.
#mglitchat -7:23 PM Jan 10th, 2013
rachelnseigel @KateMilford Fair enough! #mglitchat -7:23 PM
Jan 10th, 2013
ClaireCaterer @aecverost Love THAT idea. #mglitchat -7:23 PM
Jan 10th, 2013
kellybarnhill @KateMessner Did I just compare @LaurelSnyder
to Renoir? YES I TOTALLY DID! <3 #mglitchat -7:23 PM Jan 10th, 2013
KateMilford @rachelnseigel primarily bc that would mean
setting aside one of MY projects, which would be enough to deter me. #mglitchat
-7:23 PM Jan 10th, 2013
rachelnseigel #Mglitchat James Patterson has successfully
branded himself I think. -7:23 PM Jan 10th, 2013
DanyelleLeafty @aecverost Very true. There are some authors
who are automatic buys for me because of their voice. #mglitchat -7:23 PM Jan
10th, 2013
LaurelSnyder @rachelnseigel Ya think? ;) #mglitchat -7:23 PM
Jan 10th, 2013
KateMilford @LaurelSnyder I've also heard stories of famous
authors who had a string of successful bks in 1 world who then encountered
(1/2) #mglitchat -7:24 PM Jan 10th, 2013
rachelnseigel @KateMilford U r lucky that u r prolific and
have many projects, and some weight. For an author starting out, it could
appeal. #mglitchat -7:24 PM Jan 10th, 2013
KateMilford @laurelsnyder (2/2) resistance from readers when
they tried to start something new. Another potential downside/trap of branding.
#mglitchat -7:24 PM Jan 10th, 2013
ClaireCaterer @DanyelleLeafty @aecverost You buy them
because you trust the voice. You know you're in safe literary hands, no?
#mglitchat -7:24 PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty sorry tech difficulties, sigh.
aka auto update NEEDS to be turned off! #mglitchat -7:24 PM Jan 10th, 2013
ilanawaters RT @KDuBayGillis: @kellybarnhill Being Awesome
is the brand we should all strive for no matter what! #mglitchat -7:24 PM Jan
10th, 2013
DanyelleLeafty @robinmellom Me too. :) #mglitchat -7:24 PM
Jan 10th, 2013
rachelnseigel @LaurelSnyder LOL. True. Not really any doubt
there. He's done it very well too. #mglitchat -7:24 PM Jan 10th, 2013
DanyelleLeafty @AnshaKotyk No worries. :) #gremlincookies
#mglitchat -7:25 PM Jan 10th, 2013
ClaireCaterer @KateMilford Seems like that's when the old
pseudonym turns up. #mglitchat -7:25 PM Jan 10th, 2013
KateMilford @rachelnseigel Not sure I have any weight other
than what I carry around my middle :). But I do have lots of stuff I want to
do. #mglitchat -7:25 PM Jan 10th, 2013
matt_janacone I think the term 'brand' can be distracting to
a writer. #mglitchat -7:25 PM Jan 10th, 2013
DanyelleLeafty @KateMilford @laurelsnyder I think this is
why some authors opt for pen names. Different names for different brands.
#mglitchat -7:25 PM Jan 10th, 2013
kimberlypurcell RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:25 PM Jan 10th, 2013
KateMilford @rachelnseigel But on the other hand, I would
never judge anyone else for choosing a different path. #mglitchat -7:26 PM Jan
10th, 2013
_jloreen RT @KateMessner: I have to confess - I can't stand
the idea of branding. I want to write lots of different kinds of good books.
#mglitchat -7:26 PM Jan 10th, 2013
rachelnseigel @KateMilford LOL! #mglitchat -7:26 PM Jan
10th, 2013
DanyelleLeafty @ClaireCaterer Not so much for safety, but
because those voices speak to me best, I think. :) #mglitchat -7:26 PM Jan
10th, 2013
rachelnseigel @KateMilford I c your point- getting stuck in
that "brand" is like type-casting in a way. #mglitchat -7:26 PM Jan
10th, 2013
theakpal @DanyelleLeafty I think I read recently that
pen-names are dying out. In the world of the interwebz, it doesn't hold any
weight. #mglitchat -7:26 PM Jan 10th, 2013
SympleSymon My internet's finally finished messing about -
what's the #mglitchat topic? -7:26 PM Jan 10th, 2013
authorTinaScott RT @PippaBayliss: yeah, branding is giving
our readers what they expect and want from us - as long they like our first
book. #mglitchat -7:26 PM Jan 10th, 2013
KateMilford @DanyelleLeafty @claireCaterer Except that
requires building a new readership. Plus, what if you WANT it under the same
name? #mglitchat -7:26 PM Jan 10th, 2013
rachelnseigel @theakpal Speaking of pen names, would u say
Lemony Snicket is a brand? #mglitchat -7:27 PM Jan 10th, 2013
AnshaKotyk @SympleSymon branding :) #mglitchat -7:27 PM Jan
10th, 2013
kellybarnhill @matt_janacone A million times yes. Branding
is the business of editors and publicists. It is not our concern, really.
#mglitchat -7:27 PM Jan 10th, 2013
KDuBayGillis I think Judy Blume is an example of an author
with a brand...and as a result of that brand, I was NEVER allowed to read her
bks. #mglitchat -7:27 PM Jan 10th, 2013
rachelnseigel @SympleSymon Hi! We're talking about branding
in MG. #mglitchat -7:27 PM Jan 10th, 2013
matt_janacone With branding the name on a book cover seems
to be more important than the book title. #mglitchat -7:27 PM Jan 10th, 2013
DanyelleLeafty @KateMilford @claireCaterer I agree, building
new readership would be a pain. Worth it though if genres diverge drastically.
#mglitchat -7:27 PM Jan 10th, 2013
Bec_AS @theakpal Plus, a lot reveal them online, so there
doesn't seem to be a point. #MGLitChat -7:27 PM Jan 10th, 2013
KDuBayGillis I'll give you my parents' address so you can
all send them tsk tsk mail for censoring my reading as a kid! LOL. #mglitchat
-7:27 PM Jan 10th, 2013
Bec_AS @rachelnseigel Yes! #MGLitChat -7:28 PM Jan 10th,
2013
ClaireCaterer @KateMilford Well, right! I think pen names
aren't always to fool anyone, just to differentiate the "brands." Bit
of a bummer. #mglitchat -7:28 PM Jan 10th, 2013
matt_janacone @kellybarnhill And it shouldn't be. #mglitchat
-7:28 PM Jan 10th, 2013
jordanstratford I disagree that brand isn't our problem. An
author's persona is a connection to readers. That's social, what we're doing
here #mglitchat -7:28 PM Jan 10th, 2013
kellybarnhill @KateMilford @DanyelleLeafty @ClaireCaterer
Unless you want your readerships distinct - kids vs. grownups, or whatever.
#mglitchat -7:28 PM Jan 10th, 2013
SympleSymon Ah, branding! Well, that can be good if you
stick to 1 genre (Darren Shan for horror, Terry Pratchett for comic
fantasy)...#mglitchat -7:28 PM Jan 10th, 2013
KateMilford @DanyelleLeafty @clairecaterer Sure, but the
examples I mean were definitely same genre. Just diff story. #mglitchat -7:29
PM Jan 10th, 2013
DanyelleLeafty @theakpal I think maintaining secret
identities is dead & gone, but still useful to keep brands separate.
#mglitchat -7:29 PM Jan 10th, 2013
matt_janacone @kellybarnhill Unless you're self-publishing.
#mglitchat -7:29 PM Jan 10th, 2013
DanyelleLeafty @KateMilford @clairecaterer Ah. Yes, pen
names would be useless in that case. #mglitchat -7:29 PM Jan 10th, 2013
ilanawaters @matt_janacone You are bringing up some
seriously good insights in this #Mglitchat. -7:30 PM Jan 10th, 2013
KateMilford @kellybarnhill @danyelleleafty @clairecaterer
The context in which I'd use a pen name. But not just for diff MG or YA worlds.
#mglitchat -7:30 PM Jan 10th, 2013
theakpal @DanyelleLeafty To me, the series separates the
brands. #mglitchat -7:30 PM Jan 10th, 2013
rachelnseigel @DanyelleLeafty @theakpal I was just going to
say- some writers use pen-names to explore a different kind of genre/writing.
#mglitchat -7:30 PM Jan 10th, 2013
ilanawaters @KDuBayGillis *hovers fingers over keyboard* I'm
waiting....#mglitchat -7:30 PM Jan 10th, 2013
SympleSymon But titles can also be branded: Harry Potter,
Skulduggery Pleasant, Artemis Fowl. That way, the authors can move on
(slightly). #mglitchat -7:30 PM Jan 10th, 2013
ClaireCaterer @kellybarnhill @KateMilford @DanyelleLeafty
Then you've got Lauren Oliver, YA, MG, different styles ... hasn't hurt her
any. #mglitchat -7:31 PM Jan 10th, 2013
DanyelleLeafty @theakpal Age and radically different genres
are the usual reasons for pen names. :) #mglitchat -7:31 PM Jan 10th, 2013
jordanstratford #mglitchat I say be your brand, write
whatever you want, turn people on to your other projects. Horror movies to
toddler books. -7:31 PM Jan 10th, 2013
kellybarnhill @DanyelleLeafty @theakpal Except for John
Twelve Hawks, who has kept his identity under wraps pretty dang well.
#mglitchat -7:31 PM Jan 10th, 2013
KDuBayGillis @ilanawaters Man, that would so freak them out!
LOL! #mglitchat -7:31 PM Jan 10th, 2013
DanyelleLeafty @rachelnseigel @theakpal This for sure. #mglitchat
-7:31 PM Jan 10th, 2013
matt_janacone Harry Potter has created a brand, but alot of
authors following aren't putting out bad, try-to-copy books. #mglitchat -7:32
PM Jan 10th, 2013
ilanawaters @KDuBayGillis *evil giggle* #mglitchat -7:32 PM
Jan 10th, 2013
urban_hunters Write a story. Post it here. See it on writing
blogs. http://t.co/ZQnvB5zp #RT #scifi #fiction #mglitchat -7:32 PM Jan 10th,
2013
kellybarnhill @ClaireCaterer @KateMilford @DanyelleLeafty
Sure. But Julianna Baggot keeps her three writing identities separate, and it
works. #mglitchat -7:32 PM Jan 10th, 2013
NatalieLorenzi @KateMessner Love that as a librarian. To a
kid who loved MARTY MCGUIRE last year, I say, "Great--try EYE OF THE
STORM!" & so on. #mglitchat -7:33 PM Jan 10th, 2013
kellybarnhill @ClaireCaterer @KateMilford @DanyelleLeafty
The point is that whatever works for the writer is the right call. #mglitchat
-7:33 PM Jan 10th, 2013
jordanstratford @KateMessner Look at Gaiman. He's a brand,
he writes everything #mglitchat -7:33 PM Jan 10th, 2013
DanyelleLeafty @kellybarnhill @theakpal True. Amends statement
to read: for the *average* author . . . #mglitchat (I find being 1 person
exhausting enough. -7:33 PM Jan 10th, 2013
SympleSymon Two paragraphs into the #EF rewrite, and I'm
already ripping into Twilight. Oh yeah... #PitchWars #mglitchat -7:33 PM Jan
10th, 2013
matt_janacone Harry Potter has created a brand, but alot of
authors who are trying to copy are putting out bad books. #mglitchat -7:33 PM
Jan 10th, 2013
DanyelleLeafty @jordanstratford @KateMessner True. He's one
that transcends age and genre. #mglitchat -7:33 PM Jan 10th, 2013
ClaireCaterer @jordanstratford Was just thinking of Gaiman.
Yes, he does whatever he wants, & it's all good! #mglitchat -7:33 PM Jan
10th, 2013
KateMilford @kellybarnhill Agreed. #mglitchat -7:34 PM Jan
10th, 2013
SympleSymon RT @jordanstratford: @KateMessner Look at
Gaiman. He's a brand, he writes everything #mglitchat -7:34 PM Jan 10th, 2013
KateMessner @NatalieLorenzi Love to hear this! As readers,
kids shouldn't feel branded either. #mglitchat -7:34 PM Jan 10th, 2013
DanyelleLeafty @kellybarnhill @ClaireCaterer @KateMilford
This 100%! Writers definitely aren't one-size fits all. #mglitchat -7:34 PM Jan
10th, 2013
aecverost And building an author brand doesn't have to mean
being crazy active on social media - there are other ways. #mglitchat -7:34 PM
Jan 10th, 2013
NatalieLorenzi RT @KateMessner: @NatalieLorenzi Love to hear
this! As readers, kids shouldn't feel branded either. #mglitchat -7:34 PM Jan
10th, 2013
DanyelleLeafty @ClaireCaterer Her voice has remained
constant between MG and YA, I believe. But definitely hasn't hurt her, no.
#mglitchat -7:34 PM Jan 10th, 2013
matt_janacone Harry Potter has become a brand, not JK
Rowling. #mglitchat Too many brandwagon jumpers there. -7:35 PM Jan 10th, 2013
ClaireCaterer @matt_janacone I think of a brand as specific
to an author--so HP is a brand, but only for JKR. The others are ripoffs.
#mglitchat -7:35 PM Jan 10th, 2013
KDuBayGillis RT @KateMessner: @NatalieLorenzi Love to hear
this! As readers, kids shouldn't feel branded either. #mglitchat -7:35 PM Jan
10th, 2013
KateMilford @ClaireCaterer @jordanstratford He also lets his
readers know to expect unexpected. I think that's one reason it works so well.
#mglitchat -7:35 PM Jan 10th, 2013
NatalieLorenzi @aecverost Especially with MG readers who
aren't on social media like teens are. #mglitchat -7:35 PM Jan 10th, 2013
ClaireCaterer RT @DanyelleLeafty @kellybarnhill
@ClaireCaterer @KateMilford This 100%! Writers definitely aren't one-size fits
all. #mglitchat -7:35 PM Jan 10th, 2013
KDuBayGillis I'm just going to retweet @KateMessner all
night. #mglitchat -7:36 PM Jan 10th, 2013
karicottingim RT @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:36 PM Jan 10th, 2013
ClaireCaterer @KDuBayGillis LOL! We all should! #mglitchat
-7:36 PM Jan 10th, 2013
KDuBayGillis My hope is that if authors "brand"
themselves, they do it b/c that's what they want and not b/c of the industry.
#mglitchat -7:37 PM Jan 10th, 2013
theakpal @KateMilford @ClaireCaterer @jordanstratford I
think the younger generations are more comfortable with things being different
#mglitchat -7:37 PM Jan 10th, 2013
Bec_AS On a different note, shouldn't an author work to
brand themselves as a writer, much the way a business will brand, not
genrebased #MGLitChat -7:37 PM Jan 10th, 2013
matt_janacone 'Brandwagon" authors are just as bad as
some movie seqhels. #mglitchat -7:37 PM Jan 10th, 2013
DanyelleLeafty Weirdly, even typeface can be a form of
branding. I def. connect certain authors w/certain typeface/fonts. #mglitchat
-7:38 PM Jan 10th, 2013
PippaBayliss @matt_janacone I'm sorry you haven't read any
good books that are part of a series or brand - it's not always the case :)
#mglitchat -7:38 PM Jan 10th, 2013
ClaireCaterer @DanyelleLeafty I do too, but I thought that
was my weird thing. :) #mglitchat -7:38 PM Jan 10th, 2013
NatalieLorenzi RT @literaticat: @ClaireCaterer @KateMessner
well... :-) I happen to think your "brand" can be "really good
books." #mglitchat -7:38 PM Jan 10th, 2013
KateMilford @theakpal @clairecaterer @jordanstratford I think
in many ways it's a question of how you set your readers' expectations.
#mglitchat -7:38 PM Jan 10th, 2013
AnshaKotyk @Bec_AS @DanyelleLeafty I feel like branding is a
form of recognition regardless of how it's done. You see the name or series...
#mglitchat -7:39 PM Jan 10th, 2013
AnshaKotyk and you know what to expect as a reader
#mglitchat -7:39 PM Jan 10th, 2013
SympleSymon If you're getting into writing for branding
yourself, you're in for a rough time and a serious letdown... #mglitchat -7:39 PM
Jan 10th, 2013
PippaBayliss @matt_janacone don't worry! as a book seller, I
know kids get over 'Brandwagon' authors & their books quickly if they're
not good #mglitchat -7:39 PM Jan 10th, 2013
DanyelleLeafty @ClaireCaterer The more the merrier, er, weirder.
:p #mglitchat -7:39 PM Jan 10th, 2013
matt_janacone @PippaBayliss Oh, I know. :) You're right.
#mglitchat -7:39 PM Jan 10th, 2013
KateMilford @theakpal @clairecaterer @jordanstratford Let
them know you don't just do 1 kind of story & they won't expect just 1
kind. #mglitchat -7:39 PM Jan 10th, 2013
DanyelleLeafty @AnshaKotyk @Bec_AS I agree. It sets
expectations and recognition. Very helpful to me as a reader. #mglitchat -7:40
PM Jan 10th, 2013
SympleSymon If you're writing for the sheer fun of it, then
it will doing from your work, setting the foundations for your future...
#mglitchat -7:40 PM Jan 10th, 2013
aecverost @NatalieLorenzi exactly! For MG, meeting readers
face to face at schools/libraries is so important for sales+audience awareness!
#mglitchat -7:41 PM Jan 10th, 2013
rachelnseigel @DanyelleLeafty @AnshaKotyk @Bec_AS It does
help- especially if you've read something u enjoyed and r looking for more like
it. #mglitchat -7:41 PM Jan 10th, 2013
SympleSymon After that it's just being humble, being
yourself, and doing what you do best: telling YOUR stories YOUR way. The rest
is easy. #mglitchat -7:41 PM Jan 10th, 2013
matt_janacone @PippaBayliss I guess some publishers wear out
their welcome with 'brandwagon' authors/books. #mglitchat -7:41 PM Jan 10th,
2013
DanyelleLeafty @rachelnseigel @AnshaKotyk @Bec_AS This! Am
always on the hunt for more books, esp. if they are ones similar to those I
like. #mglitchat -7:41 PM Jan 10th, 2013
Bec_AS @rachelnseigel @DanyelleLeafty @AnshaKotyk Or just
enjoy that writer's voice, not even same genre. #MGLitChat -7:42 PM Jan 10th,
2013
DanyelleLeafty @SympleSymon Agree. Branding usually follows
writing. #mglitchat -7:42 PM Jan 10th, 2013
DanyelleLeafty @Bec_AS @rachelnseigel @AnshaKotyk Yes. Voice
is the strongest of all brands to me. #mglitchat -7:43 PM Jan 10th, 2013
ilanawaters @aecverost @NatalieLorenzi But I've heard this
sales tactic has mixed results. Thoughts? #mglitchat -7:43 PM Jan 10th, 2013
DanyelleLeafty So many awesome points being made tonight. My
brain is spinning. #mglitchat -7:43 PM Jan 10th, 2013
Bec_AS Writing is a small business for the self-employed,
and as any marketing person will tell you, you need to brand yourself.
#MGLitChat -7:43 PM Jan 10th, 2013
NatalieLorenzi @aecverost Yes--this! Kids adore connecting
with authors, and they really feel like these authors are speaking to them.
#mglitchat -7:43 PM Jan 10th, 2013
KDuBayGillis RT @DanyelleLeafty: @Bec_AS @rachelnseigel
@AnshaKotyk Yes. Voice is the strongest of all brands to me. #mglitchat -7:43
PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty I'm hoping the tech glitch
doesn't mean we lost any of tonights chat... #mglitchat -7:43 PM Jan 10th, 2013
ClaireCaterer @DanyelleLeafty Again, Danyelle: We are Brand
Awesome. #mglitchat -7:44 PM Jan 10th, 2013
KDuBayGillis FWIW, our #mglitchat brand is trending! -7:44
PM Jan 10th, 2013
AnshaKotyk @Bec_AS I'm still learning this! #MGLitChat -7:44
PM Jan 10th, 2013
DanyelleLeafty @AnshaKotyk I've got tweetchat up, just in
case. Am going to try something different to see if it will work w/o freezing
comps. #mglitchat -7:44 PM Jan 10th, 2013
KateMessner I have to disagree w/ folks saying authors who
DO have a distinct brand are somehow writing substandard books. Many are great.
#mglitchat -7:44 PM Jan 10th, 2013
AnshaKotyk @AnshaKotyk Awesome!!! #MGLitChat -7:44 PM Jan
10th, 2013
ilanawaters @DanyelleLeafty Me too! I can hardly tweet--I'm
just soaking up the information. *adds bubbles* #mglitchat -7:44 PM Jan 10th,
2013
jclillis RT @KateMessner: I have to confess - I can't stand
the idea of branding. I want to write lots of different kinds of good books.
#mglitchat -7:45 PM Jan 10th, 2013
rachelnseigel @Bec_AS @DanyelleLeafty @AnshaKotyk And some
authors like Sharon Creech, for example have a very distinct & recognizable
voice. #MGLitChat -7:45 PM Jan 10th, 2013
DanyelleLeafty @Bec_AS I agree. Better to brand yourself
with intent than to be branded w/something that might not fit as well to you.
#mglitchat -7:45 PM Jan 10th, 2013
ClaireCaterer @KateMessner Yes, agree. Brand doesn't
necessarily = cheap. #mglitchat -7:45 PM Jan 10th, 2013
samschoolering YES @KateMessner: I have to confess - I can't
stand the idea of branding. I want to write lots of different kinds of good
books. #mglitchat -7:45 PM Jan 10th, 2013
DanyelleLeafty @KDuBayGillis Awesome! #mglitchat -7:45 PM
Jan 10th, 2013
NatalieLorenzi @PippaBayliss @matt_janacone I see this in
the library. Sequels churned out in rapid succession often fall flat, kids tell
me. #mglitchat -7:45 PM Jan 10th, 2013
DanyelleLeafty @ClaireCaterer *grin* So very true. :D
#mglitchat -7:45 PM Jan 10th, 2013
KDuBayGillis @KateMessner I agree w/this. Just bought Sharon
Creech's latest b/c I knew and want her "brand" of storytelling and
can't wait! #mglitchat -7:45 PM Jan 10th, 2013
DanyelleLeafty @ilanawaters Me too! I love being surrounded
by so many smart people. *soaks it all in* #mglitchat -7:46 PM Jan 10th, 2013
ilanawaters @rachelnseigel @Bec_AS @DanyelleLeafty
@AnshaKotyk OMG, I love Sharon Creech! *fan girl squeal* #mglitchat -7:46 PM
Jan 10th, 2013
ClaireCaterer Yes: RT @DanyelleLeafty Better to brand
yourself with intent than to be branded w/something that might not fit as well
to you. #mglitchat -7:46 PM Jan 10th, 2013
NatalieLorenzi @ilanawaters @aecverost Sales tactic meaning
author visits? #mglitchat -7:46 PM Jan 10th, 2013
matt_janacone I do think it should be about the author.
#mglitchat -7:46 PM Jan 10th, 2013
DanyelleLeafty @ilanawaters @rachelnseigel @Bec_AS
@AnshaKotyk Yes! Sharon Creech is made of awesome. #mglitchat -7:46 PM Jan
10th, 2013
Bec_AS True branding usually means high-end, any biz. RT
@ClaireCaterer: @KateMessner Yes, agree. Brand doesnt necessarily = cheap.
#MGLitChat -7:47 PM Jan 10th, 2013
KateMilford @Bec_AS OTOH, not all writers approach marketing
the same way, or choose to focus on self-marketing at all. #mglitchat -7:47 PM
Jan 10th, 2013
AnshaKotyk @DanyelleLeafty adding to my book list #mglitchat
-7:47 PM Jan 10th, 2013
rachelnseigel @ilanawaters @Bec_AS @DanyelleLeafty
@AnshaKotyk I adore her books, and she writes beautifully- and recognizable.
#mglitchat -7:48 PM Jan 10th, 2013
DanyelleLeafty @KateMessner I agree 100%. #mglitchat -7:48
PM Jan 10th, 2013
ilanawaters @NatalieLorenzi @aecverost Yes. That. :-)
#mglitchat -7:48 PM Jan 10th, 2013
NatalieLorenzi @ClaireCaterer @KateMessner Agreed. Kate
DiCamillo has a brand--quiet, lovely books w/heart. Every book has that, &
it's a gift. #mglitchat -7:48 PM Jan 10th, 2013
RosanneParry @PippaBayliss @KDuBayGillis The author always
has a choice. The publisher can't make you write a book you don't want to.
#mglitchat -7:48 PM Jan 10th, 2013
DanyelleLeafty @AnshaKotyk Heh. #mglitchat always wreaks
havoc on my bank account. >.< #mglitchat -7:49 PM Jan 10th, 2013
KDuBayGillis BTW, Sharon Creech's new one is THE GREAT
UNEXPECTED #mglitchat -7:49 PM Jan 10th, 2013
ClaireCaterer RT @NatalieLorenzi Agreed. Kate DiCamillo has
a brand--quiet, lovely books w/heart. Every book has that, & it's a gift.
#mglitchat -7:49 PM Jan 10th, 2013
AnshaKotyk @KDuBayGillis I'm off to find it! :) #mglitchat
-7:49 PM Jan 10th, 2013
KateMilford @bec_AS Nothing wrong with focusing on letting
your writing & voice speak for you rather than worrying abt
"brand." #mglitchat -7:50 PM Jan 10th, 2013
matt_janacone I hight recommend ANY of Carl Hiaasen's mg
novels! #mglitchat -7:50 PM Jan 10th, 2013
rachelnseigel @KDuBayGillis I have it on my shelf to read in
February when I am freed up from required reading. #mglitchat -7:50 PM Jan
10th, 2013
rachelnseigel @matt_janacone Hoot is my favourite.
#mglitchat -7:50 PM Jan 10th, 2013
JKSPulp #mglitchat I write pulp fiction. It's a niche genre,
hard to sell. I'm not doing it to get rich. I do it because I love it. -7:51 PM
Jan 10th, 2013
NatalieLorenzi @NatalieLorenzi @ilanawaters @aecverost
Depends on author--have had authors who connected right away w/kids &
others...not. #mglitchat -7:51 PM Jan 10th, 2013
KDuBayGillis My take away from tonight's chat: Just write
your stories as best you can the way you want and don't sweat the brand.
#mglitchat -7:51 PM Jan 10th, 2013
PippaBayliss @RosanneParry Yeah, but they have an eye on the
market and the power to publish it. We can decide whether that matters or not.
#mglitchat -7:51 PM Jan 10th, 2013
TLT16 RT @KateMessner: @NatalieLorenzi Love to hear this! As
readers, kids shouldn't feel branded either. #mglitchat -7:52 PM Jan 10th, 2013
aecverost @ilanawaters @natalielorenzi same day sales can be
low at MG school visits but it is a longterm investment in building readership
#mglitchat -7:52 PM Jan 10th, 2013
matt_janacone @rachelnseigel I need to finish 'Scat' by
Hiaasen. :) #mglitchat -7:52 PM Jan 10th, 2013
ClaireCaterer Must run, everyone. Thanks for a lively &
insightful #mglitchat -7:52 PM Jan 10th, 2013
Bec_AS @KateMilford True, but branding can help an author
with great writing get the traction they need to be seen by readers. #MGLitChat
-7:52 PM Jan 10th, 2013
AnshaKotyk @ClaireCaterer Thanks for being here! #mglitchat
-7:52 PM Jan 10th, 2013
DanyelleLeafty @ClaireCaterer Thanks for coming! Have a
great evening! #mglitchat -7:52 PM Jan 10th, 2013
KateMilford @KDuBayGillis I am of the same mind. No knocks
against those who choose differently, but I'm with you there. #mglitchat -7:52
PM Jan 10th, 2013
ilanawaters @aecverost @natalielorenzi This is good info.
(both of you). Thanks! #mglitchat -7:52 PM Jan 10th, 2013
rachelnseigel @matt_janacone So many books.... You know the
rest. #mglitchat -7:53 PM Jan 10th, 2013
KateMilford @Bec_AS Absolutely. But it can also be a
distraction from time spent finishing/revising/etc. #mglitchat -7:54 PM Jan
10th, 2013
AnshaKotyk @rachelnseigel My new years resolution is to set
aside more reading time! #mglitchat -7:54 PM Jan 10th, 2013
rachelnseigel @AnshaKotyk I think if I set aside any more
time, I'd be without a boyfriend or a social life! ;-) #mglitchat -7:55 PM Jan
10th, 2013
AnshaKotyk @rachelnseigel *giggle* #mglitchat -7:55 PM Jan
10th, 2013
KDuBayGillis @AnshaKotyk @rachelnseigel I'm doing that by MG
read alouds with my 7/5 year olds. Picture books then MG chptrs! Win-win for
me. #mglitchat -7:56 PM Jan 10th, 2013
AnshaKotyk @KDuBayGillis Yes. I need to do this too!
#mglitchat -7:56 PM Jan 10th, 2013
coachhays64 Your brand can open the reader's door and quality
will earn you a chair at their dining room table. #mglitchat -7:56 PM Jan 10th,
2013
rachelnseigel @KDuBayGillis @AnshaKotyk Sigh. I miss
babysitting where I had a captive audience 2 read to. Don't have kids, or
nieces/nephews. #mglitchat -7:56 PM Jan 10th, 2013
AnshaKotyk RT @coachhays64: Your brand can open the reader's
door and quality will earn you a chair at their dining room table. #mglitchat
-7:57 PM Jan 10th, 2013
DanyelleLeafty RT @coachhays64: Your brand can open the
reader's door and quality will earn you a chair at their dining room table.
#mglitchat -7:57 PM Jan 10th, 2013
PippaBayliss Makes sense to me to write similar themed genre
books to build readership, as long as inspiration & quality are #1 =
branding #mglitchat -7:57 PM Jan 10th, 2013
AnshaKotyk @rachelnseigel Ah, but it's frustrating when they
don't want to read what you want to read! #mglitchat -7:57 PM Jan 10th, 2013
KDuBayGillis Next week's chat: prologues and epilogues.
#mglitchat -7:57 PM Jan 10th, 2013
OrigamiYoda You're right @KateMessner. A "brand"
may be just a long multiple book --even multiple series -- story they're trying
to tell. #mglitchat -7:57 PM Jan 10th, 2013
ilanawaters @AnshaKotyk @coachhays64 Ooo--I hope there's
fetuccini alfredo! #plusdesert :-) #mglitchat -7:58 PM Jan 10th, 2013
rachelnseigel @AnshaKotyk True. I need to find some kids to
read to who will listen to whatever I want to read. Dog just isn't interested!
;-) #mglitchat -7:58 PM Jan 10th, 2013
ilanawaters @rachelnseigel @KDuBayGillis @AnshaKotyk
Storytime was always my FAVORITE time too. #sigh #mglitchat -7:58 PM Jan 10th,
2013
AnshaKotyk @rachelnseigel Yes. my cats ignore me. always
#mglitchat -7:59 PM Jan 10th, 2013
rachelnseigel @AnshaKotyk Everybody knows cats have no
manners. ;-) #mglitchat -7:59 PM Jan 10th, 2013
RosanneParry @KateMessner Agreed. And I think just being
famous is not the same as having a body of work in a predictable style and
format. #mglitchat -7:59 PM Jan 10th, 2013
KDuBayGillis You know why I love #mglitchat? Well, one of
the reasons...you never know which authors are going to pop in. Fun! #mglitchat
-7:59 PM Jan 10th, 2013
DanyelleLeafty Before #mglitchat ends, I want to thank all
of you. So many awesome points made tonight! -7:59 PM Jan 10th, 2013
rachelnseigel @RosanneParry @KateMessner Absolutely!
#mglitchat -7:59 PM Jan 10th, 2013
AnshaKotyk @DanyelleLeafty It was a wonderful chat wasn't
it? #mglitchat -8:00 PM Jan 10th, 2013
PippaBayliss Oh no! Prologues & Epilogues? I'm going to
have to come back to find out more. Loads of wisdom here at #mglitchat <3
#mglitchat -8:00 PM Jan 10th, 2013
theakpal @KDuBayGillis Shoot, I'm going to miss it...will be
at the local writer's jam a group of us do once a month. #mglitchat -8:00 PM
Jan 10th, 2013
DanyelleLeafty @AnshaKotyk Definitely! I learned so much, my
brain is exploding. Quietly. :p #mglitchat -8:00 PM Jan 10th, 2013
ericberlinct #mglitchat Late to the chat, but I'll toss in
that I am not continuing my established series because I don't have an idea for
a 4th book. -8:01 PM Jan 10th, 2013
KDuBayGillis Oh, and just a head's up, March is going to be
#mglitchat Tips from the Pros month. We might contact some of you to
participate. #mglitchat -8:01 PM Jan 10th, 2013
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